At some point of my life when I thought about what to do with all the things I learned I set the goal to teaching one of these daays, or at least to have the chance to talk to a group of people to share information, experiences, etc. Finally after several years I got the chance to do it at the same University where I studied and I felt glad to give the “return of investment” in terms of knowledge for everything I learned there.
So the challenge was to explain to students what have happened on the digital professional environment during the last years and how to start working on this area, because they were formed on the traditional advertising school and digital was considered as part of the media mix when creating a campaign. There were other cases where I noticed that the creative approaches to the campaign’s objective used to move away because they understood the current digital media (like social networks and websites) as tools instead of platforms. For me, the difference between these two terms is that a tool is something you use to perform a task and a platform is where you put these tools; once we got aligned with these definitions the results went much better and the costs specified on the media mix reduced dramatically. So that’s the case where a little direction on the process was enough to get results beyond the expectations, even regardless of their short experience with real projects.
From my side I learned that good ideas come from unexpected sources and sometimes we judge them precisely by the source, not by their potential.
Here are some samples of the presentations (in spanish):